Last modified: April 16, 2026
Privacy Policy
VITALS (referred to as “VITALS”, “we”, “our,” or “us”) recognizes the importance of data privacy, and this Privacy Policy sets forth the terms and conditions with respect to how we process your personal information.
This Privacy Policy describes:
The types of personal information we collect
The purposes for which we use it
With whom we share it
Your rights and responsibilities regarding that information
VITALS is a platform that provides insights and coaching services based on personality assessment data or other data you provide to the platform.
Important: VITALS is not a medical practice, healthcare provider, or covered entity under HIPAA. The Services are not designed to process or store protected health information as defined by HIPAA.
PLEASE READ THIS PRIVACY POLICY CAREFULLY. By accessing or using the Services or otherwise providing us with personal information, you consent to the terms of this Privacy Policy and our Terms of Service.
1. Scope
This Privacy Policy applies when you:
Visit any website, platform, or app operated by VITALS that links to this Privacy Policy
Purchase or receive services through the Site
Contact or otherwise engage with us
Throughout this Privacy Policy, the Site and all services provided through it are collectively referred to as the “Services.”
Personal Information
For purposes of this Privacy Policy, personal information means any information that identifies, relates to, describes, or can reasonably be linked to an individual or household.
Personal information does not include:
Anonymous data
De-identified data
Aggregated information that cannot reasonably be linked to an individual
VITALS may anonymize or de-identify personal information and use such information for any lawful purpose.
2. Types of Personal Information We Collect
We collect personal information to:
Provide our Services
Complete transactions
Comply with legal obligations
Improve our products and services
Support business operations
Personal Information
Category
Examples
Personal Identifiers
Name, email address, phone number
Registration Data
Usernames, passwords, account information
Assessment & Coaching Data
Personality assessments, coaching messages, session transcripts, behavioral traits, values, goals
Demographic Data
Country, preferred language, age range
Payment Data
Information confirming payment processing
Online Identifiers
IP address, device identifiers, cookies, pixels
Commercial Information
Purchase history and service usage
Business Contact Data
Information about business representatives
Marketing & Communications Data
Preferences, subscriptions, marketing interactions
Internet & Network Activity
Browsing activity, interactions with the Site
Feedback
Survey responses, reviews, support feedback
Audio, Video & Images
Uploaded images, recorded meetings, video callsail address, phone number
Geolocation Data
Approximate location derived from IP address or device
3. Collection of Technical and Online Data
Usage and Device Data
When you use the Site, we may automatically collect:
Browser information
Device information
IP address
Operating system
Usage logs
Diagnostic information
Performance metrics
Cookies and Tracking Technologies
We use:
Cookies
Web beacons
Pixel tags
Mobile advertising identifiers
Similar technologies
These technologies help us:
Analyze usage
Improve performance
Measure marketing effectiveness
Maintain security
You may disable cookies through your browser settings, though some Site features may not function properly.
Social Media Tracking Technologies
We may use third-party technologies provided by social media companies, including:
Meta
X (formerly Twitter)
TikTok
LinkedIn
Your use of those services remains subject to their own privacy policies.
Site Monitoring
We and our service providers may monitor and record activity occurring on the Site for security, operational, and service-improvement purposes.
Non-Cookie Technologies
We may also use technologies such as:
Browser cache storage
Local storage objects
Statistical identifiers
Device fingerprinting technologies
4. Sources of Information
We collect personal information from:
1. Information You Provide Directly
Examples include:
Account registration
Assessments
Coaching sessions
Newsletter subscriptions
Customer support communications
2. Automated Collection
Information collected automatically through:
Cookies
Analytics tools
Device technologies
3. Third-Party Sources
Examples include:
Business partners
Advertising networks
Public databases
Social media platforms
Fraud-prevention services
Data providers
5. How We Use Your Information
We may use personal information to:
Provide and operate our Services
Manage accounts
Process payments
Deliver coaching services
Send service-related communications
Improve products and services
Analyze usage trends
Prevent fraud and abuse
Personalize user experiences
Conduct marketing activities
Fulfill legal obligations
6. Sharing Information
We may share personal information with:
Service Providers
Third parties assisting with:
Hosting
Analytics
Customer support
Marketing
Payment processing
Human Coaches
If you elect human coaching, relevant information may be shared with assigned coaches.
Payment Processors
Payment information is processed by third-party providers. VITALS does not store complete credit card information.
Business Partners
We may share information with authorized distributors and business partners.
Business Transactions
Information may be transferred in connection with:
Mergers
Acquisitions
Asset sales
Corporate restructuring
Legal Requirements
We may disclose information when required by law or when necessary to:
Protect rights
Prevent fraud
Ensure safety
Comply with legal obligations
7. Artificial Intelligence (AI) and Chat Features
Artificial Intelligence
We use AI technologies to:
Deliver coaching services
Improve user experiences
Analyze trends and performance
Support platform functionality
Our Services do not engage in automated decision-making that produces legal or similarly significant effects.
Chat Features
When using chat or messaging features:
Communications may be recorded
Messages may be linked to your account
Service providers may process chat data on our behalf
8. Social Media and Platform Data
If you interact with us through social media platforms:
Platform operators may share certain information with us
Your use of those platforms remains subject to their own terms and policies
You may request deletion or modification of social media platform data by contacting us.
9. Third-Party Websites and Video Services
The Site may contain:
Third-party links
Embedded content
Video services such as YouTube or Vimeo
Your interactions with those services are governed by their own privacy policies and terms.
10. Data Retention and Localization
We retain personal information only for as long as necessary to:
Provide Services
Fulfill legal obligations
Support business operations
Resolve disputes
VITALS is based in the United States.
Information may be stored and processed in:
The United States
Other countries where service providers operate
11. Security
We implement reasonable security measures designed to protect personal information.
However:
No information system can guarantee absolute security.
You are responsible for safeguarding your account credentials and notifying us promptly of any suspected compromise.
12. Children’s Privacy
The Services are not intended for children.
Individuals under sixteen (16) years of age may not use the Services or provide personal information to VITALS.
13. Public Content, Feedback, and User Submissions
Any content publicly posted through the Services may be:
Visible to other users
Indexed by search engines
Shared by third parties
Please avoid posting information you wish to keep confidential.
14. Your Responsibilities
You agree that any personal information you provide:
Is accurate
Is lawful to provide
Does not violate third-party rights
15. Updating Your Information
You are responsible for maintaining accurate account information.
Where available, updates may be made through your account settings. Otherwise, contact us directly.
16. Communications and Marketing Preferences
You may opt out of marketing communications at any time.
Use the unsubscribe link contained in marketing emails.
SMS
You may opt out by replying:
STOP
END
CANCEL
UNSUBSCRIBE
OPT-OUT
QUIT
Transactional communications may still be sent.
17. Do Not Track Signals
At this time, VITALS does not respond to browser-based “Do Not Track” signals unless required by law.
18. Accessibility
If you require this Privacy Policy in an alternative format, please contact us and we will make reasonable efforts to accommodate your request.
19. Employment Applications and Talent Management
Applicants may provide information such as:
Contact information
Resume details
Employment history
Education
References
We use this information to:
Evaluate candidates
Conduct background checks
Communicate regarding opportunities
Fulfill legal obligations
20. Events and Video Teleconferencing
We may host virtual meetings and coaching sessions using platforms such as:
Google Meet
Zoom
WebEx
Skype for Business
Sessions may be recorded and stored by us or our service providers.
21. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes will be reflected by updating the Last Updated date at the top of this page.
Continued use of the Services constitutes acceptance of any revised Privacy Policy.
22. Contact Us
For questions regarding this Privacy Policy or our handling of personal information: