Last modified: April 16, 2026

Privacy Policy

VITALS (referred to as “VITALS”, “we”, “our,” or “us”) recognizes the importance of data privacy, and this Privacy Policy sets forth the terms and conditions with respect to how we process your personal information.

This Privacy Policy describes:

  • The types of personal information we collect

  • The purposes for which we use it

  • With whom we share it

  • Your rights and responsibilities regarding that information

VITALS is a platform that provides insights and coaching services based on personality assessment data or other data you provide to the platform.

Important: VITALS is not a medical practice, healthcare provider, or covered entity under HIPAA. The Services are not designed to process or store protected health information as defined by HIPAA.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. By accessing or using the Services or otherwise providing us with personal information, you consent to the terms of this Privacy Policy and our Terms of Service.

1. Scope

This Privacy Policy applies when you:

  • Visit any website, platform, or app operated by VITALS that links to this Privacy Policy

  • Purchase or receive services through the Site

  • Contact or otherwise engage with us

Throughout this Privacy Policy, the Site and all services provided through it are collectively referred to as the “Services.”

Personal Information

For purposes of this Privacy Policy, personal information means any information that identifies, relates to, describes, or can reasonably be linked to an individual or household.

Personal information does not include:

  • Anonymous data

  • De-identified data

  • Aggregated information that cannot reasonably be linked to an individual

VITALS may anonymize or de-identify personal information and use such information for any lawful purpose.

2. Types of Personal Information We Collect

We collect personal information to:

  • Provide our Services

  • Complete transactions

  • Comply with legal obligations

  • Improve our products and services

  • Support business operations

Personal Information

Category

Examples

Personal Identifiers

Name, email address, phone number

Registration Data

Usernames, passwords, account information

Assessment & Coaching Data

Personality assessments, coaching messages, session transcripts, behavioral traits, values, goals

Demographic Data

Country, preferred language, age range

Payment Data

Information confirming payment processing

Online Identifiers

IP address, device identifiers, cookies, pixels

Commercial Information

Purchase history and service usage

Business Contact Data

Information about business representatives

Marketing & Communications Data

Preferences, subscriptions, marketing interactions

Internet & Network Activity

Browsing activity, interactions with the Site

Feedback

Survey responses, reviews, support feedback

Audio, Video & Images

Uploaded images, recorded meetings, video callsail address, phone number

Geolocation Data

Approximate location derived from IP address or device

3. Collection of Technical and Online Data

Usage and Device Data

When you use the Site, we may automatically collect:

  • Browser information

  • Device information

  • IP address

  • Operating system

  • Usage logs

  • Diagnostic information

  • Performance metrics

Cookies and Tracking Technologies

We use:

  • Cookies

  • Web beacons

  • Pixel tags

  • Mobile advertising identifiers

  • Similar technologies

These technologies help us:

  • Analyze usage

  • Improve performance

  • Measure marketing effectiveness

  • Maintain security

You may disable cookies through your browser settings, though some Site features may not function properly.

Social Media Tracking Technologies

We may use third-party technologies provided by social media companies, including:

  • Meta

  • X (formerly Twitter)

  • TikTok

  • LinkedIn

Your use of those services remains subject to their own privacy policies.

Site Monitoring

We and our service providers may monitor and record activity occurring on the Site for security, operational, and service-improvement purposes.

Non-Cookie Technologies

We may also use technologies such as:

  • Browser cache storage

  • Local storage objects

  • Statistical identifiers

  • Device fingerprinting technologies

4. Sources of Information

We collect personal information from:

1. Information You Provide Directly

Examples include:

  • Account registration

  • Assessments

  • Coaching sessions

  • Newsletter subscriptions

  • Customer support communications

2. Automated Collection

Information collected automatically through:

  • Cookies

  • Analytics tools

  • Device technologies

3. Third-Party Sources

Examples include:

  • Business partners

  • Advertising networks

  • Public databases

  • Social media platforms

  • Fraud-prevention services

  • Data providers

5. How We Use Your Information

We may use personal information to:

  • Provide and operate our Services

  • Manage accounts

  • Process payments

  • Deliver coaching services

  • Send service-related communications

  • Improve products and services

  • Analyze usage trends

  • Prevent fraud and abuse

  • Personalize user experiences

  • Conduct marketing activities

  • Fulfill legal obligations

6. Sharing Information

We may share personal information with:

Service Providers

Third parties assisting with:

  • Hosting

  • Analytics

  • Customer support

  • Marketing

  • Payment processing

Human Coaches

If you elect human coaching, relevant information may be shared with assigned coaches.

Payment Processors

Payment information is processed by third-party providers. VITALS does not store complete credit card information.

Business Partners

We may share information with authorized distributors and business partners.

Business Transactions

Information may be transferred in connection with:

  • Mergers

  • Acquisitions

  • Asset sales

  • Corporate restructuring

Legal Requirements

We may disclose information when required by law or when necessary to:

  • Protect rights

  • Prevent fraud

  • Ensure safety

  • Comply with legal obligations

7. Artificial Intelligence (AI) and Chat Features

Artificial Intelligence

We use AI technologies to:

  • Deliver coaching services

  • Improve user experiences

  • Analyze trends and performance

  • Support platform functionality

Our Services do not engage in automated decision-making that produces legal or similarly significant effects.

Chat Features

When using chat or messaging features:

  • Communications may be recorded

  • Messages may be linked to your account

  • Service providers may process chat data on our behalf

8. Social Media and Platform Data

If you interact with us through social media platforms:

  • Platform operators may share certain information with us

  • Your use of those platforms remains subject to their own terms and policies

You may request deletion or modification of social media platform data by contacting us.

9. Third-Party Websites and Video Services

The Site may contain:

  • Third-party links

  • Embedded content

  • Video services such as YouTube or Vimeo

Your interactions with those services are governed by their own privacy policies and terms.

10. Data Retention and Localization

We retain personal information only for as long as necessary to:

  • Provide Services

  • Fulfill legal obligations

  • Support business operations

  • Resolve disputes

VITALS is based in the United States.

Information may be stored and processed in:

  • The United States

  • Other countries where service providers operate

11. Security

We implement reasonable security measures designed to protect personal information.

However:

No information system can guarantee absolute security.

You are responsible for safeguarding your account credentials and notifying us promptly of any suspected compromise.

12. Children’s Privacy

The Services are not intended for children.

Individuals under sixteen (16) years of age may not use the Services or provide personal information to VITALS.

13. Public Content, Feedback, and User Submissions

Any content publicly posted through the Services may be:

  • Visible to other users

  • Indexed by search engines

  • Shared by third parties

Please avoid posting information you wish to keep confidential.

14. Your Responsibilities

You agree that any personal information you provide:

  • Is accurate

  • Is lawful to provide

  • Does not violate third-party rights

15. Updating Your Information

You are responsible for maintaining accurate account information.

Where available, updates may be made through your account settings. Otherwise, contact us directly.

16. Communications and Marketing Preferences

You may opt out of marketing communications at any time.

Email

Use the unsubscribe link contained in marketing emails.

SMS

You may opt out by replying:

  • STOP

  • END

  • CANCEL

  • UNSUBSCRIBE

  • OPT-OUT

  • QUIT

Transactional communications may still be sent.

17. Do Not Track Signals

At this time, VITALS does not respond to browser-based “Do Not Track” signals unless required by law.

18. Accessibility

If you require this Privacy Policy in an alternative format, please contact us and we will make reasonable efforts to accommodate your request.

19. Employment Applications and Talent Management

Applicants may provide information such as:

  • Contact information

  • Resume details

  • Employment history

  • Education

  • References

We use this information to:

  • Evaluate candidates

  • Conduct background checks

  • Communicate regarding opportunities

  • Fulfill legal obligations

20. Events and Video Teleconferencing

We may host virtual meetings and coaching sessions using platforms such as:

  • Google Meet

  • Zoom

  • WebEx

  • Skype for Business

Sessions may be recorded and stored by us or our service providers.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes will be reflected by updating the Last Updated date at the top of this page.

Continued use of the Services constitutes acceptance of any revised Privacy Policy.

22. Contact Us

For questions regarding this Privacy Policy or our handling of personal information:

VITALS Metrics Inc.

Email: hello@vitals.me